In Chapter Seven of The Restaurant Ebook, there are 100 ways to market your restaurant and increase sales. Several of the marketing tips revolve around the last few minutes of your guest’s visit. The book explains how to keep on selling after the check is presented.

There are numerous ways to send the customer on their way with a marketing message. Here are a few of the ideas;

• If you use a check presenter, tray or book, always have a label on the presenter highlighting things like your gift cards, next event or special occasion.
• Attaching a coupon to the check is another alternative if you use coupons.
• The check itself can be printed with a message at the bottom.
• Have businesses in your area? Offer them a listing on a small generic coupon that lists their business. In exchange, ask them to display your marketing materials, menu or coupon at their cash register.
• Have a big tourist trade? Use the idea above, but make the coupon a “Things To Do in the Area” coupon.
• Have multiple locations? Include a list of locations with the guest check.
• Long term servers can build return guests with a business card for guests as the leave.

The Restaurant Ebook not only offers these type of marketing ideas, but explains how to do them. If these don’t work for you, there are 99 more in the book that may.

Larry Edger, Author

The Restaurant Ebook