If you are a glutton for Internet time, then by all means consider a blog to boost your restaurant’s exposure and start a dialog with patrons. Just remember that an effective blog is like a fish tank of goldfish. If you don’t feed them they die and stink up the place. Your blog will take a little daily care and feeding to be successful.

Don’t expect miracles from your blog. It takes time and content before the search engines start to spider your site and add you to their indexed material searchable by Internet users.

To start your blog, carefully plan what you want the content to focus on. Subjects may include general food advice, recipes and cooking tips. You can write about the restaurant business in general and answer questions about how the hospitality business works. Consider a customer feature section of the blog to focus on patrons who frequent your establishment. Perhaps a daily journal of the restaurant operations for staff and customers alike. Whatever you choose, keep your posts relatively short and to the point. Use laymen’s terms and personal styles that fit your communications goals.

Creating a blog is very easy with many choices for an inexpensive and quick setup. In fact, email me and I will send you a FREE mini-ebook titled Building and Maintaining a Restaurant Blog – The Guide to Getting Your Own Blog in 30 Minutes or Less. This ebook takes you through the process of creating a restaurant bog complete with graphics and full support in just a few minutes. There are ideas and subject recommendations to achieve your goals. It can’t get any easier!

Larry Edger, Author
The Restaurant Ebook